Analysis - CD Digipak (Insert)

This is my finished insert (front). I really enjoy the overall look of the insert, the colour scheme works in pattern with that found on both the front and back covers, giving the Digipak as a whole a great sense of realism. This realism is also maintained  throughout the images used across the Digipak as a whole, and this sensation is most definitely not lost on the insert. The insert (front) gives copious amounts of information from lyrics to old CD covers and names, all of which are advertising techniques.

The image I used in the background, as seen in my research, is that of a blurred lighting effect. I really enjoy how this image, after being manipulated using lighting effects, gives a great underlying layer to the whole insert on both the front and back. The foreground blended images range from amps and guitars to singers and guitarists! All of which merge together to create a fantastic array of information which would keep any viewers' attention for as long as necessary for the information to be put across.

On the left panel, in particular, there is information on the individual band members. This is a great asset to any insert as it makes the consumer feel more at whole and part of the band, knowing information about their roles and jobs within the production of the music etc. I have seen this used across many inserts both in the Rock genre and across copious other genres, and hence I decided to take the idea across into my work.

This is the back to my finished insert. Again I couldn't be more happy with the turnout of the overall product. The back of the insert has fantastically manipulated images and the blends from the guitar neck (right) and base drum (left) work exceptionally well to produce a highly attractive image for the viewer.

The text across the middle, again blended into the background image, reads 'A DAY TO REMEMBER', which is, as you know, the name of the band. This is a great asset to the insert as it is a reinforcement effect. It also stands as a title to the insert once opened, which gives the viewer a place to start and makes the insert more readable and the layout is more understandable to the consumer base.

The text on the pages (left to right), varies from lyrics to the song 'Monument', to the other songs on the album. All of which stand in plain, easy to read text. This again is done for a reason, as to not confuse the reader. Anyone buying the album clearly has an interest in the band, and producing them with information on the individual members is no bad thing, however, turning this text into a font in which nobody can read completely defeats the purpose of producing this information.

Overall

Overall I am thoroughly happy with the turnout of the insert and couldn't have asked for it to look any better, the information is clear and easy to read - it is also at a plenty. Making the insert a worthwhile investment for any CD is a difficult thing, as the information must be interesting for the viewers to even bother reading it, I believe the information I have provided has been intriguing for the consumers and is put to good use.