Insert Booklet (Digipak) - Research

An insert or, booklet to a CD Digipack is a small template of pages which contain other information about the band and CD - whether it be a new release or not. The booklet usually contains information about the individual members of the band, as well as past experiences; (tours, gigs etc). The booklet may also contain more information about the individual tracks on the CD itself, giving the reader an insight as to what the songs are about. Some inserts even contain the lyrics to all the tracks on the album.

The layout of an insert to a CD Digipack is very simple. Depending on the size, a booklet can be any number from 4-40 pages, (whether that would fit into a CD case I don't know!) They are easy to create, simply combining and folding a larger landscape scaled piece of paper, cut to size, and folding it to the length/width of the CD case. This can then be bound using a stapler etc.

Many bands and artists use this booklet as a message of transferring information about their music to different target audiences. The booklet will remain available for viewers to see the bands gig dates, shows, upcoming tracks etc. The insert usually continuates the colour scheme throughout the Digipack, as to not look out of place, and the text is small as it has to be due to the decreased size.

The example of a layout of an insert booklet shows how simple the design is, however, only 4 pages creates 8 sides of information which can be too much to hold consumer interest. Therefore I would recommend this as the maximum number of pages for a panflet such as this one. I am going to use this many pages in my booklet for a simple reason. The band is already existant, therefore, the target audience may want to delve deeper into the band information, meaning I will need at least 8 pages, as I intend to do a profile of information, including pictures, on each of the band members. This is almost like a mini magazine for fans of the band, which will encourage sales (a marketing method used across the globe in the music industry)

Here are some examples of the colour schemes being contained within such products...

I like these examples because the colour scheme is similar to my design for my Digipack, maintaining a black overlay throughout and simply adding contrasting colours to individual areas of the Digipack. As you can see from the bottom image more so than the top, there can me copious amounts of information in a Digipack booklet, including many aspects seen otherwise on the Digipack, such as the album name and tracks.