Analysis - My Thoughts

After the hours of work my group put in to plan, film, and later create this video I am thoroughly pleased with the outcome. I believe we have added all the necessary conventions that make a music video at a high standard.

My favourite part of the music video is over a 7 second period (2:30-2:37) where we used very short snaps of some of the best cuts we got from filming, each shot is barely half a second long. This is a convention used in all kinds of videos including films, music videos and advertisements. Below are some screen shots taken from our music video; displaying how we used each convention necessary when filming and editing to create a high end production.

Opening scene, editing text

Fade from story to band

Fade from narratives with the same mise-en-scene

Bloom effect

Close up on base drum

Urban setting used

Fade from band to narrative short clips

Ending shot of narrative

Close up with background information (drummer) on guitarist

Ending scene for band shots

Close up on first band shot with fade from edited text

Close up on drumroll

Fades between narrative shots

Close up on guitar solo

Close up on guitar solo

Using lighting to add effects on band shots

Again using the lighting to add a mood to shots

Close up on singer

All of the above shots are symbols of the conventions used in the creation of a modernised music video. Close ups are a very popular in the twenty-first century along with these specific traits found in music videos under the 'rock' genre.

• Usually dark/deep colours
• Displays the band performing on stage
• Can include a narrative
• Eerie/weird videos
• Uneasy camera movements
• Hand-held shots
• Usually little or no special effects on the band shots, however if a narrative is used special effects are abundant.

Long shots, close ups and extreme close ups were constantly used. Close ups are usually used in music videos as it puts emphasis on the artist of bands face for promotional reasons and their lips to show the lip-syncing. Loads of different camera movements are used throughout, including pans, dolly track shots, improvised crane shots and tilts. These usually followed the movements of the band or singer. Jump cuts are the most common shot used in our video, the purpose of a jump shot is to jump from a scene of the location to the artist/instruments and vice-versa. Reaction shots were used in our music videos with the narrative as it expresses the relationship between two or more people. The pace of the editing is always in synch with the beat of the track.