What have you learned from your audience feedback

To gather our audience feedback, we decided to do a number of things; firstly, we uploaded our finished product/video onto YouTube, and the print based products onto social networking websites such as Facebook. This gave viewers of our products the opportunity to comment qualitatively with their exact thoughts of how successful our video and my ancillary tasks where individually and collectively. The data can also be quantitatively collected through the form of a questionnaire, which is exactly what our group did for our finished products as a whole.

From this data we can draw a number of conclusions. Overall the whole project was a huge success, with an average 8/10 across all areas, with a minimum of 7 and maximum of 9 in some areas. The sections in which each viewer had to score the project as a combined portfolio were as follows; how enjoyable was the whole project? Was the whole project easy to focus upon (video mostly)? How gripping was the finished product? How similar is the finished product to real life products in terms of the conventions and forms used throughout both? What would be your overall rating for the project /10?

It is clear that the YouTube responses were the best, reaching 9/10 in three of the sections of 8 in the enjoyment section, giving an overall rating of 9. I agree with this data as I believe the finished video was the strongest part of the whole project. My ancillary tasks, although being of a very high standard, were not focused on with as much content as the video due to the increased number of us when producing the music video, each with our own ideas and thoughts to add to the mind-map of ideas we had when producing each individual shot.

The Facebook responses, although very positive, were not quite as highly scored as he YouTube responses; similar to the First-Person responses. All categories of viewers scored the project very highly, and each group the scores were taken from 15 people - all of which from the target audience of our music video. I believe the reasoning for the lower scores in this specific areas is that the print work is not as exciting to look at, however, the overall ratings were still strong clearly showing the standard of the work was high.

Here of some of the qualitative comments we received when conducting our evaluative data, these comments along with many others, including the constructive criticism, are all useful to our evaluation stage, as it can determine areas that need improving as well as areas that are consistently strong throughout the production :

"really awesome guys :) this music vid and song are phenominal!"

"one word...........WOW"


"Great video guys! well done! (Y)"


"SICKEST video EVER, nice job dudes"