Digipak Poster - Research

Posters advertising a CD Digipack are a near extinct marketing technique in the modern era; the 'rock' genre within the music industry revolves around live shows and magazines, along with other convergences of the media (TV/radio etc.) to promote upcoming bands and CD releases, along with gigs and tours. Here are some examples of what a poster advertising a CD release, or gig look like; as I will use these as a basis for producing my advertisement poster and diverse to make it more fitting to the Digipack:

This poster example is that of John Mayer; and, although not an artist most would consider to fall under the 'Rock' genre, John Mayer is a well established artist throughout all terms of the music industry. This poster is a prime example of a fabulous use of lighting effects across an image to create a more well-rounded image for the poster to fall back upon. The text is simple yet effective, and the colour scheming is black and white with the use of a light green to attract the viewer to certain aspects of the poster.

This is a poster taken from the band 'CARPATHIAN'. Carpathian are not globally known throughout the music industry. This poster is a good example of an error portrayed by certain artist promotors known as 'over-crowding'. This poster does not have much going for it, the black border isn't continuous in its paterning to abstract the background colour, and the image is in far too much colour contrast to the background. There is far too much information for this poster to be a general attraction in comparison to John Mayer's poster. John Mayer's poster consists of 23 words and, in my opinion, would attract a lot more publicity than the Carpathian poster, which consists of almost 50. The Carpathian poster is trying to give viewers too much information and as a result of this the text is much too space consuming. With almost twice as many words, the Carpathian poster's text covers around 70% of the whole image; compared to the John Mayer image, where text only seems to cover around 10-15% of the whole poster. This concludes that text isn't a necessity on any advertisement, be it a poster or CD Digipack, well, not too much of it anyway!

This is an advertisement poster for Blazin'Quartet, a Jazz style band from up North. The poster is advertising their new album 'Finding A Way', in my opinion the poster is highly effective. There is a fantastic colour scheme throughout, with little contrast between the text and the images, making the poster soft on viewers' eyes.There is also no variation on the colour scheme across the images and text; and in this case that has been a huge success with the image still being attractive and not monotonous. The John Mayer poster works very well, using simple advertisment techniques, little text and a strong, attractive image. However there is a difference between the two, the CD Digipack. The CD Digipack (or representation of) on the John Mayer poster is at a huge contrast to the background image, with a massive colour difference. The Blazin'Quartet poster, on the other hand, maintains a colour scheme yet still works effectively to attract and sustain reader attention - putting the required information accross effectively.

This is a poster advertising and album release party, by the artist 'Drake'. Again a highly effective poster, maintaining a colour scheme of mostly black and white, but again, like the John Mayer poster, bringing a small colour contrast to specific information (here with red instead of green) to bring reader attention to the information most costly to the advertisers, in this case the date and location of the event. I really like this image because not only does it attract a reader' eye, it maintains one whilst putting accross valuable information about the event. Other DJs' are also advertised on the poster, and the borders to information are not parallel, making the poster more abstract and attractive to view.

The above example is not in relation to Music Industry, showing clear use of added light to effect the overall contrast of an image, and how this can bring reader' attention to specific zones on a poster/image. I intend on using this technique within my advertisement poster, as I believe it can bring a real contrast to a sum what boring poster that may be abundant within this genre of music. Light is the key to the attraction of a poster, for example, if  a whole image had no light contrasts, it would be a simple black and white gradient with no hue or graduation to colour - making it monotonous and un-attractive to any viewer!