Questionnaire - Quantitative

As part of our research into the genre and indeed the specific song we were going to choose to display our music video around; we each conducted some individual wider research. I decided to give 50 students throughout two schools a questionnaire to allow them to express their views on the matter. My reasoning behind choosing both the age and mixed gender of students that I did, was that these people would give a very precise indication as to what people within the target audience of our music video would be looking for.


In using the questionnaire I hoped to find out some answers as to what the viewers wanted to both see within the video, by asking them a variety of questions relating to the song we would play, and the style of video they enjoy watching. However; I kept the questionnaire (in this case) to multiple choice, this was so the decisions as to what we put in the video wouldn't be too marginally influenced by the results we got.


The questions were as follows;
1) What is your favourite genre of music? (if your favourite is not any of the following, please select your most preferable) -Rock (alternative) -Classical -RnB -Dubstep -Reggae


2) Do you like more RELAXED songs within the genre, or songs with a HIGHER TEMPO. Please circle one.


3) Here are two styles of filming when relating to a music video which are most commonly used, please select your most preferable - Lots of short, quick shots - Longer, more meaningful shots with a wider birth


4) Finally, do you prefer a music video with a storyline behind it? - Yes - No

RESULTS

The results we found were quite astonishing. Our group had already thrown around a few ideas as to what our ideal music video would consist of using the answers to the questionnaire.. (Rock song, high tempo, Lots of short quicker shots and no storyline) Suprisingly; within the variety of people we asked, both boys and girls ranging from ages 16-19, their answers came out almost identical to ours in almost every case.

These results were both shocking, yet very helpful to our group! The ideas we had had before conducting this research were commended and expressed through other peoples' thoughts also. This gave our group the information we needed to conclude on many very big decisions we hadn't yet been able to. The genre of the song - ROCK, the tempo of the song - HIGH, the shot styles - SHORT and also whether to include a story - IMPARTIAL.