Questionnaire - Qualitative

As another part to my research I conducted live interviews with people after the results of the quantitative questionairre came back. My reasoning behind doing it in this fashion was because the quantitative research gave us a much broader and more consistant idea as to what people wanted to see in the video; we could therefore take these ideas and base the questions for the interviews around them - seeing if other people agreed or disagreed with the ideas we had. I asked a variety of different people from my school a set list of questions, and pushed them to express their thoughts on our ideas through a qualitative answer. This piece of research was particularly vital and will benefit us greatly when conducting ideas for our music video as the qualitative ideas of our target audience is crucial, these interviews effectively gave us the information as to what we needed to put in our music video for them to be successful within the target audience it is based upon.