Combining Research - How the 'Rock' genre has changed over the years, how will this effect the production of our Music Video and why?

As stated in an earlier post, the 'Rock' genre has adapted drastically since it first became popular; from the genre name, to the style of singing and instruments bands use. As we are planning to use a song from a more recent era, our music video will have to take into account the ideas and constructs of those from a more recent time, and leave behind the concepts used many years ago. The reasoning behind this is that if we get caught up in old style 'Rock' music videos, our target audience would effectively change; and we would be trying to combine a modern song with a very de-modernised style of video, which would not come across effective at all!
The modernised music video uses a variety of different shots to create a very gripping, effective portrayal of the band and the song itself. This is what we are trying to incorporate into our music video during production, the planning we have made and the production techniques we plan to use revolve around a modernised music video - using a variety of shots from different angles.


The effect on how the 'Rock' genre has changed throughout recent times will greatly effect the production of our music video because it changes the way any producer plans to distribute their work throughout a target or strayed audience. If we were to produce an old-style music video, distribution would be limited to more vintage shops, especially when just selling the video. Modernised distributors sell their productions to a specific audience through technological convergence (through the use of media and new technologies in and ever expanding world). If we plan to keep up with this style of production we must learn and produce techniques used throughout the 'Rock' genre when producing a video, otherwise our production will be highly unjustifiable within the modern world.


 Below are some screen shot clips from music videos by 'Slipknot', a band within the 'Rock' genre. I have used these clips because they show clearly how technological convergence is a huge part of music video production in the modern world and can give you and idea as to some of the lighting effects and mise-en-scene we plan to use in our video.

As you can see throughout all three of the munched screen shot collages, many different lighting effects are used, some of which bring high contrasted attention to specific parts of the video, others are used purely for the viewers enjoyment.


Other note-able techniques would be the use of mise-en-scene throughout the clips. For example, in the third collage titled 'Dead Memories', the third row and middle picture you can clearly see a man as the protagonist within the shot, Light is almost radiating off his body and he is the clear target for the viewers vision. This is done through a range of medial effects, including the manipulation of lighting and scenery, as seen with the black lines almost being pulled out of his body towards to edges of the screen, giving the idea that he is walking down a never-ending corridor. At first glance these techniques may not be so obvious but after careful manipulation of the image it is clearly used to increase the viewers attention to one specific point of the shot.